Answer Scales

 
Below is a list of answer options I like to use in questions.
 
Some words are underlined, indicating
alternate options Alternatively, you could
say "other options".
 that can be used, depending on the nature of the question being asked.
 
Familiarity / Knowledge 4pt Scale
  • I never heard this
    nameterm
    before today
  • I have only heard the
    nameterm
  • I
    knowunderstand
    a little about this
  • I
    knowunderstand
    this very well
​
4pt Scale
  • Haven't followed it at all
  • Haven't followed it too closely
  • Have followed it somewhat closely
  • Have followed it very closely
​
5pt Scale
  • No knowledge
  • Minimal knowledge
  • Basic knowledge
  • Adequate knowledge
  • Expert knowledge
Frequency 3pt Scale
  • Never
  • Occasionally
  • Frequently
​
4pt Scale
  • Never
  • Occasionally
  • Frequently
  • All the time
​
5pt Scale
  • Never
  • Rarely
  • Sometimes
  • Often
  • Always
Within Time Period 4pt Scale
  • Not at all
  • Several days
  • More than half the days
  • Nearly every day
​
5pt Scale
  • None of the time
  • Less than half the time
  • Half the time
  • Most of the time
  • All the time
Activities 3pt Scale
  • Do not enjoy at all
  • Enjoy a little
  • Enjoy a lot
​
4pt Scale
  • Not interesting to me at all
  • I could take it or leave it
  • One of my favorite things to do
  • My favorite thing to do
Difficulty 4pt Scale
  • Very difficult
  • Difficult
  • Easy
  • Very easy
​
4pt Scale
  • Extremely difficult
  • Moderately difficult
  • Moderately easy
  • Extremely easy
Importance 3pt Scale
  • No, not at all
  • Maybe a little
  • Yes, a lot
​
3pt Scale
  • Not neededUndesirable
  • Nice to have
  • Must have
​
3pt Scale
  • Not important
  • Important
  • Critical
​
3pt Scale
  • Not important
  • A littleSomewhat
    important
  • Very important
​
6pt Scale
  • Not at all important
  • Not very important
  • A littleSomewhat
    important
  • Very important
  • ExtremelyCritically
    important
  • No opinion
Satisfaction 6pt Scale
  • Extremely dissatisfied
  • Very dissatisfied
  • Somewhat dissatisfied
  • Somewhat satisfied
  • Very satisfied
  • Extremely satisfied
Expectations 3pt Scale
  • Could be better
  • Meets my expectations
  • Exceeds my Expectations
​
4pt Scale
  • Does not meet my expectations
  • Meets my expectations
  • Exceeds my expectations
  • This is not important to me
​
5pt Scale
  • Far below my expectations
  • Slightly below my expectations
  • Meets my expectations
  • Slightly above my expectations
  • Greatly exceeds my expectations
Acceptability 3pt Scale
  • Unacceptable
  • Acceptable
  • Highly desired
​
3pt Scale
  • Not acceptable
  • Not preferred, but acceptable
  • Completely acceptable
​
4pt Scale
  • Does not meet enough of my needs
  • Meets most of my needs
  • Meets all of my needs
  • Exceeds my needs
Favorability 5pt Scale
  • Very unfavorable
  • Somewhat unfavorable
  • Somewhat favorable
  • Very favorable
  • Don't know enough about it
​
5pt Scale - Emojis?
  • I hate it
  • I don't like it
  • I'm different
  • I like it
  • I love it
Performance 3pt Scale
  • Not enough
  • About the right amount
  • Too much
​
4pt Scale
  • Not convincing at all
  • Not too convincing
  • Somewhat convincing
  • Very convincing
​
5pt Scale
  • Not well
  • So-so
  • Average
  • Pretty well
  • Very well
​
5pt Scale
  • TerribleThe worst
  • Bad
  • Acceptable
  • Good
  • FantasticThe best
​
5pt Scale
  • Extremely poor
  • Poor
  • Average
  • Good
  • Extremely good
​
5pt Scale
  • AwfulTerrible
  • Poor
  • AverageFair
  • Good
  • GreatExcellent
​
6pt Scale
  • Extremely poor
  • Poor
  • AverageFair
  • Good
  • Very goodExcellent
  • Exceptional
Reliability 3pt Scale
  • Less reliable today
  • About the same
  • More reliable today
​
4pt Scale
  • Not reliable at all
  • Not too reliable
  • Somewhat reliable
  • Very reliable
​
5pt Scale
  • Does not describe at all
  • Does not describe very well
  • Describes
    adequatelywell, somewhat, sufficiently
  • Describes very well
  • Describes exactly
Early Adoption 3pt Scale
  • I would never adopt it
  • I may or may not adopt it
  • I would definitely adopt it
​
4pt Scale
  • I'm usually one of the last people to buy a new technology or device
  • I usually wait to buy until many people I know have tried it
  • I usually wait to buy until a few people I know have tried it
  • I usually buy a new technology or device before anyone else I know
​
5pt Scale
  • I'm usually one of the last people to buy
  • I prefer to wait until the price drops
  • I usually wait and see how well they work before buying
  • I'm not always the first, but I tend to buy before most others
  • I'm always the first to buy
Comparisons 3pt Scale
  • MostAll
    brands are about the same
  • Some are slightly better than others
  • Some brands are a lot better than others
​
5pt Scale
  • Much worse
  • Somewhat worse
  • As expected
  • Somewhat better
  • Much better
​
5pt Scale
  • A lot less attractive
  • A little less attractive
  • No more or less attractive
  • A little more attractive
  • A lot more attractive
​
4pt Scale
  • I
    stronglydefinitely
    prefer...
  • I
    slightlysomewhat
    prefer...
  • I
    slightlysomewhat
    prefer...
  • I
    stronglydefinitely
    prefer...
  • Either is fine
Interest 3pt Scale - emojis?
  • Not interested.
  • Curious.
  • Very interested!
​
3pt Scale
  • This is not something I care about.
    • This might be something I’m interested in
  • I could really use something like this
​
5pt Scale
  • Not at all interested
  • Not very interested
  • Maybe / maybe not
  • Very interested
  • Extremely interested
​
5pt Scale
  • Hard pass
  • Not so much
  • Hmm... I'm not sureMeh
  • You have my attention
  • Take my money please
Consideration / Purchase 2pt Scale
  • I might change my mind
  • I'm certain [about my choice]
​
3pt Scale
  • Unlikely
  • Possibly
  • Likely
​
3pt Scale
  • I would never consider / purchase this
  • I may or may not consider / purchase this
  • I would definitely consider / purchase this
​
5pt Scale
  • No, definitely not
  • No, probably not
  • Maybe (50-50)
  • Yes, probably
  • Yes, definitely,
​
5pt Scale
  • Extremely unlikely
  • Very unlikely
  • Somewhat likely
  • Very likely
  • Extremely likely
​
6pt Scale
  • Not at all likely
  • Not too likely
  • Maybe / maybe not
  • Very likely
  • Almost certainly
​
7pt Scale
  • Extremely unlikely
  • Very unlikely
  • Unlikely
  • Maybe / maybe not
  • Likely
  • Very likely
  • Extremely likely
What if... 5pt Scale
  • Much less likely
  • A little less likely
  • No more or less likely
  • A little more likely
  • A lot more likely
​
5pt Scale
  • Much less likely
  • Somewhat less likely
  • Makes no difference
  • Somewhat more likely
  • Much more likely
Paired Choice 4pt Scale
  • I
    stronglydefinitely
    prefer...
  • I
    slightlysomewhat
    prefer...
  • I
    slightlysomewhat
    prefer...
  • I
    stronglydefinitely
    prefer...
  • Either is fine